Change starts with oneself and “The Big Switch” is all about empowering people to make the jump to a healthier and sustainable future. Everyone deserves to live their best life and the best way to make it happen is with healthy and organic food. However, we at The Organic World understand the problem of buying natural and healthy produce. The cost. Naturally grown produce is more expensive and the reason is simple enough. Its natural. Healthy grown produce reduce or avoid the use of synthetic and man-made aids such as GMO’s or chemicals. Due to this, naturally grown crops have a relatively lesser yield and relatively higher prices. “The Big Switch” aims at reducing these prices, giving everyone the motivation and the reason to change to a healthier way of life.